Much of my career has sat within healthcare networks, bringing a fantastic amount of variety into roles, not to mention agency names! A change mindset has been key, along with the broader perspective needed to make medical affairs creative design stand out inside a multi-faceted healthcare business and wider industry.
Expertise
Creative // Ideation, concept development and copywriting, graphic design, design for digital, print production.
Project range // Congress and symposia support, awareness campaigns, P2P communications, live event, exhibition design, interactive and immersive, patient education, advertising, clinical study branding, copywriting, data visualisation, internal engagement, public health.
Strategy and business // Individual and team development, creative mentorship and growth, client liaison, strategic creative consultancy, workshop and ideation support, learning and development.
Strategy and business // Individual and team development, creative mentorship and growth, client liaison, strategic creative consultancy, workshop and ideation support, learning and development.
Experience
Creative Director - Studio Rx (Omnicom Production) // July 2015–Current
Previous role in the same company: Creative Manager
Previous agency names: Complete Medical Group, McCann Complete Medical, IPG Health Medical Communications
After the Omnicom acquisition of IPG, I am now working within Studio Rx, the healthcare creative production arm within Omnicom. The role continues, now supporting eight new business units with industry leading creative solutions, and also the wider commercial agency teams.
Along with my creative and wider studio teams, I support the delivery of multi-channel solutions across areas including product branding, exhibition stands, congress/symposia theming, and patient and HCP education and awareness programmes, digital solutions... and much more.
Previous role in the same company: Creative Manager
Previous agency names: Complete Medical Group, McCann Complete Medical, IPG Health Medical Communications
After the Omnicom acquisition of IPG, I am now working within Studio Rx, the healthcare creative production arm within Omnicom. The role continues, now supporting eight new business units with industry leading creative solutions, and also the wider commercial agency teams.
Along with my creative and wider studio teams, I support the delivery of multi-channel solutions across areas including product branding, exhibition stands, congress/symposia theming, and patient and HCP education and awareness programmes, digital solutions... and much more.
The studio is actively pushing the uptake and advancement of AI use across all areas of studio and agency activity, which I am fully involved in and helping to develop best practice and longer term thinking on usage.
Other core areas of work include business development and proposal response, consultancy, creative strategy, workshop support, and also process development and transitional team building as part of the acquisition changes.
Other core areas of work include business development and proposal response, consultancy, creative strategy, workshop support, and also process development and transitional team building as part of the acquisition changes.
Senior Designer - Gingernut Creative // Aug 2013–Jun 2015
I brought a wealth of healthcare experience to the award-winning public health agency Gingernut Creative.
Working with a large number of NHS, local authority teams, and major pharmaceutical companies, I created strong national behaviour change campaigns and public educational programmes. These featured the roll out of NHS Choose Well and Stoptober campaigns, and topics including obesity, illicit tobacco, illness recovery, cancer awareness and sexual exploitation.
The role involved creative direction on projects, developing and mentoring designers, and a supporting on account and overall business management.
I brought a wealth of healthcare experience to the award-winning public health agency Gingernut Creative.
Working with a large number of NHS, local authority teams, and major pharmaceutical companies, I created strong national behaviour change campaigns and public educational programmes. These featured the roll out of NHS Choose Well and Stoptober campaigns, and topics including obesity, illicit tobacco, illness recovery, cancer awareness and sexual exploitation.
The role involved creative direction on projects, developing and mentoring designers, and a supporting on account and overall business management.
Creative Services Manager - Quintiles (IQVIA) // Sept 1999–August 2013
Previous roles in the same company: Creative Designer, Studio Manager
Previous agency names: Medical Action Communications, Innovex Medical Communications
Originally employed as a Creative Designer, I received two promotions before holding responsibility for the creative output and strategy of the global agency. The role involved overall team management, creative direction and creative project management across agency teams.
Previous roles in the same company: Creative Designer, Studio Manager
Previous agency names: Medical Action Communications, Innovex Medical Communications
Originally employed as a Creative Designer, I received two promotions before holding responsibility for the creative output and strategy of the global agency. The role involved overall team management, creative direction and creative project management across agency teams.
My work covered a range of project types, with a key focus on congress support including live event and exhibit, product branding, and importantly clinical study branding where I helped to pioneer its industry-wide use to help support recruitment and retention. This grew the capability of both the studio team and wider communications group significantly.
Partner - SMS Media Services // Jun 1997–August 1999
Assisted in the creation of a media business. SMS was geared towards offering a full range of brand support, publications creation and PR/media activities. Amongst other things, the company developed a strong local press presence, and provided communications support for various businesses.
During this time my involvement included design, media consultancy, business development and account management.
Clients included: New Zealand, Australian and South African UK embassies, The Millennium Dome.
Partner - SMS Media Services // Jun 1997–August 1999
Assisted in the creation of a media business. SMS was geared towards offering a full range of brand support, publications creation and PR/media activities. Amongst other things, the company developed a strong local press presence, and provided communications support for various businesses.
During this time my involvement included design, media consultancy, business development and account management.
Clients included: New Zealand, Australian and South African UK embassies, The Millennium Dome.